A Day in the Life of a Digital Marketing Consultant: Finding Balance and Productivity

Today, I’m excited to share a glimpse into my daily routine as a digital marketing consultant. Working from home, I’ve found a unique rhythm that balances productivity, comfort, and a little bit of creativity. 

❖  Morning Rituals: Starting Off Right

My day usually begins around 5:45 AM. I love waking up early, soaking in the stillness of the morning before the world wakes up. My first task? A quiet time reading the bible and talking to God! I spend a few moments stretching and practicing mindfulness. Breakfast is usually a cup of tea or coffee with a side plate of toasted bread with scrambled eggs or tossed veggies with sunny-side-up eggs. This brief routine sets a positive tone for the day ahead.

By 8 AM, I’m ready to dive into my tasks. With my earbuds snugly in place, I tune into a playlist filled with my favourite pop and country tracks. The music energizes me, making the work feel less like a grind and more like a creative session. Plus, wearing my earbuds helps drown out any distracting noises from the neighbourhood, allowing me to focus on my clients’ needs.

❖  Work Mode: The Digital Grind

Once I’m in my groove, I start tackling my to-do list. Whether it’s crafting compelling content, analysing campaign performance, or strategizing new marketing approaches, I often switch between different projects. The beauty of being a consultant is the variety - no two days are ever the same!

A significant part of my routine involves client video calls, which I prefer to handle from my dedicated workspace. To keep my devices charged and ready to go, I rely heavily on my power bank and GaN wall charger. There’s nothing worse than starting a meeting with a dead laptop battery! Having these tools on hand allows me to work efficiently, ensuring I’m always connected, even during the busiest times.

❖  Midday Break

Around noon, it’s time for a well-deserved break. I love preparing home-cooked meals. There’s something incredibly satisfying about cooking a nutritious lunch while listening to music with sounds blasting in the air with my Bluetooth speaker. Today, I whipped up a simple boiled yam with fried tilapia stew. As I enjoy my meal, I take a moment to step away from screens. It’s a refreshing reset that helps clear my mind before jumping back into my projects.

Today turned out to be a refreshing break from my usual midday meetings. I seized the opportunity to run an errand and get my car serviced, which felt surprisingly satisfying. While I waited, I dove into the endless scroll of Instagram reels, catching up on all the trending stories and engaging with messages. It was a great way to stay in the loop, especially with the latest buzz in the Tech world. There’s always something exciting happening, and I loved soaking it all in!

❖  Staying Inspired

Back at it by 3pm, I often immerse myself in listening to podcasts on digital marketing or self-development. I subscribe to industry newsletters and podcasts to stay inspired and informed. I might also spend time brainstorming ideas for future campaigns, often jotting down thoughts in my trusty notepad. 

With my earbuds back in, I let the podcasts guide my thoughts. This keeps my creativity flowing, sometimes sparking unexpected ideas that can lead to innovative solutions for my clients.

❖  Evening Wind Down

As the workday concludes around 7pm, I take a moment to review what I’ve accomplished. It’s vital to reflect on the day’s successes and plan for tomorrow’s tasks. I find that blogging about my experiences and insights not only helps cement my learning but also serves as an excellent outlet for creativity.

Once I clock out, I switch gears and focus on something entertaining. Today, I continued watching an Apple TV series, Wheel of Time. As I’m usually home all day, I enjoy an evening walk when the weather is good, it’s essential to recharge for the next day. Some days, I spend time with my sister watching a movie with my wireless speaker or just casually chitchatting - it’s a wonderful way to bond and share our different tastes.

❖  Finding Harmony in the Chaos

Every day as a digital marketing consultant blends strategy, creativity, and reflection. Balancing work and personal life is essential. My work-from-home setup has transformed my routine, making everything smoother. Recently, I published a blog titled "Essential Accessories for New Remote Workers," packed with tips and must-have tools for anyone starting their remote journey. 

Thanks for joining me for a glimpse into my life—may it inspire you to thrive in the digital world!